Sports Partnership Advisory

Strategic Sports Partnerships

Helping brands and sports organizations build strategic partnerships that create measurable business value.

Teams. Leagues. Conferences. Brands. Agencies. Technology.

Services

Senior-level guidance for complex partnership work.

Partnership Strategy

Develop partnership strategies aligned with business objectives and long-term growth.

Partnership Development

Identify, position, and secure the right commercial partnerships.

Business Development

Open new markets, build strategic relationships, and accelerate revenue growth.

Sports Technology

Connect emerging technology companies with the organizations that can benefit most.

AI & Operational Strategy

Apply AI and modern workflows to improve collaboration, streamline operations, and create more efficient organizations.

Our Philosophy

Great partnerships aren't sold.
They're designed.

The strongest partnerships create value for everyone involved.

We help organizations identify the right opportunities, connect the right people, and build relationships that last.

This isn't transactional consulting.

It's strategic collaboration built on trust, experience, and execution.

Trusted Experience

Credibility built across the sports business landscape.

Experience opens doors. Trust keeps them open.

The strongest partnerships aren't built through cold outreach or transactional introductions.

They're built through years of trust, shared success, and a reputation for doing the right thing.

That's how we've always worked, and it's how we continue to help organizations create partnerships that last.

Experience

Built through experience. Earned through execution.

For more than fifteen years, I've worked at the intersection of sports, technology, and strategic partnerships, helping organizations identify opportunities, build relationships, and deliver measurable business outcomes.

My experience includes leading Microsoft's U.S. Sports commercial business, co-founding Microsoft's Collegiate Athletics program, developing strategic partnerships across every major U.S. professional sports league, and collaborating with leading collegiate athletic programs throughout the United States.

I've also worked alongside technology partners delivering innovative solutions on and off the field, helping organizations connect business strategy with technology that drives real impact.

Today, I help teams, leagues, brands, technology companies, and investors navigate complex partnership opportunities with practical, execution-focused guidance.

Let's build something meaningful.

Whether you're exploring a new partnership, entering a new market, or looking for strategic guidance, we'd love to start a conversation.

Let's Talk